THE WHITLEY RANCH STORY
HOW IT STARTED
Whitley Ranch was the late Ron Whitley's dream. More than 15 years ago, Ron built the operation and began producing commercial Brangus cattle. Today, Ron's wife, Starr Whitley, is carrying on Ron's dream while chasing her own. The ranch still operates with commercial Brangus as the cowherd base and Starr is building a name in the cutting pen.
WHERE IT'S GOING
Our program is rapidly evolving into an efficiency-based operation. Through the drought of 2021-2022, we made use of high cull cow prices so that we could focus on our most productive cows in the herd. The drought also brought a different perspective to mind, we may not always be able to run as many cows per acre but we can still seek higher calf crop values in down years. This is the perspective that pushed us to the Akaushi breed. By using full-blood herd sires on our commercial cow herd, we not only test our genetics in the real world, but we also have premium markets available year in and out. With the beginning of our Fullblood Akaushi herd, we are breeding these animals to be maternally driven cattle that can perform throughout the industry sectors.
To be a leader in a changing beef industry.
Provide high quality genetics that promote profitability in other operations.